Use Cases
Marketing and Automation
Step up your library’s marketing efforts and increase user engagement with Patron Point or LibConnect
Whether your library is looking for a fully-featured marketing automation platform, or a powerful email marketing tool, we've got you covered. Both Patron Point and LibConnect make outreach programs and enagement efforts easy and effective. These Springshare tools are all about helping you increase user engagement with the library.
| Patron Point | LibConnect | |
|---|---|---|
| Drag and drop email builder with ready made templates | check | check |
| Email newsletters with subscriber management | check | check |
| Detailed Campaign Statistics with granular user activity | check | check | ILS integration for user segmentation | check | check |
| PatronSync advanced ILS integration | check | |
| Dynamic Content inside Emails | check | |
| Content-rich notices via email and SMS | check | |
| Library card signups with automated welcome emails | check | |
| Online identity verification service | check | |
| Reading recommendation newsletters based on patron preference | check | |
| Automated renewal and engagement email sequences | check |
KEEP COMMUNICATION FLOWING
Boost Your Patron Engagement with Patron Point Automation
Welcome New Patrons
Set up a series of automated emails welcoming new patrons and inviting them to try out the full range of services your library offers.
Patron Notices - HTML and SMS
Turn your text-based ILS notices such as holds pick ups, overdue notices etc. into branded, cross promotional marketing tools promoting events, collections or new services.
Newsletters
Take the traditional library newsletter to a whole new level! Dynamic content gives patrons personalized versions of the newsletter based on their preferences, interests and activities.
New Title Recommendations
Subject based reading recommendations automatically recommend new titles added to your catalog to patrons.
Customer Surveys
Engage your community and ask them for their views and opinions. Their responses are saved with Patron Point so you can segment the audience based on their responses and re-engage them later.
Drive use of Digital Resources
Communicate with patrons based on level and dates of usage – to drive usage of your eBooks and eDatabases, getting the right message to the right audience at the right time.
Plan Email Campaigns and Newsletters
- Visually striking pre-made email templates
- Sign-up forms and email preferences management
- Drag & drop email creation editor.
- Aggregate and individual email campaign statistics
Customize Messaging With User Segmentation
- Import patron data from ILS and other sources to identify audiences to send targeted marketing emails
- Build profiles by type, assemble unique data for each type
- Define granular metadata about your patrons, friends, volunteers, donors, or partners to gain a better understanding of your community
- Evaluate the success of your marketing campaigns with robust analytics
LIBCONNECT IS AN AFFORDABLE NEWSLETTTER PLATFORM, AND MORE
Plan Email Campaigns and Create Email Newsletters
Attractive Email Templates
Capture your audience's attention with our beautifully designed pre-built templates or design and reuse your own!
Tasks and Projects Coordination
Keep your entire team organized and on-schedule with LibConnect’s project management tool. Break your projects down into actionable tasks and assign them to specific employees. Add due dates, notes, and supplemental material.
Relationship Management
Create profiles for patrons, community partners, donors, and more! Record interactions and communications such as phone calls, emails, and meetings to keep everyone on the same page.
LibApps Integration
Generate reports detailing email performance and user interactions. Identify patterns in communication and engagement to inform future marketing efforts.
Robust Statistics
Generate reports detailing email performance and user interactions - everything from open rates to click-throus. Identify patterns in communication and engagement to inform future marketing efforts.
Millions of Free Images
Make your marketing emails visually appealing and more impactful with LibConnect's integrations with numerous Creative Commons Zero licensed image libraries
Springshare offers libraries two options to elevate and improve communication with patrons - a full marketing automation platform in Patron Point or a great "starter system" in LibConnect. Whichever platform you choose to fit your library's needs and meet strategic goals, Springshare is with you to help ensure success of library's engagement and outreach efforts.
Ready for the Next Steps?
We'd love to share more info, examples of real-world usage, and organize a demo for you and your colleagues.