.png?width=1000&height=400&name=LibGuides%20Public%20Library%20Page%20(11).png)
Patron Point
The marketing automation platform driving patron engagement.
5 Time Platinum Award Winner
"Patron Point is the first of its kind patron relationship management system built specifically for public libraries."
Library Marketing Platform
Patron Point is a fully featured marketing automation platform built to attract, engage, and retain users. It connects with your ILS and other patron data sources thus allowing you to focus and target library messaging by any number of specific user segments. The built-in automation features amplify the power of your day-to-day patron messaging.
Key Patron Point Features
- Email automation based on your users' behaviors and preferences
- Easy-to-use email campaign builder and A/B testing capabilities
- Web forms and surveys to gather data and feedback from patrons
- Patron Sync™ data management tool that connects Patron Point to your ILS and other data sources
- Dynamic distribution lists support user segmentation and automatic updates
- Verify™ identity verification for seamless online library card registration and card renewals
A Comprehensive Marketing Platform for Public Libraries
Email Marketing & Automation
Create, test, and send emails using Patron Point’s drag and drop editor. Create a series of automated emails with our visual campaign builder.
Multi-Channel Communication
Automate personalized messages to your audience through multiple channels with the same simple visual campaign workflow tool.
Focus Items
Alerts generated in Patron Point can be used to draw website visitor's attention to information about events, change-of-hours, emergency weather closures, online registration, and so much more.
Newsletters
Take the traditional library newsletter to a whole new level! Dynamic content gives patrons personalized versions of the newsletter based on their preferences, interests and activities.
Robust Analytics
Gather email statistics including clicks, opens, unsubscribes, and bounces to help you optimize your email performance. View statistics even as campaigns are still running.
ILS Integration
Patron Point integrates with data from your ILS and a wide range of other library data sources. Use this data to segment your user groups and improve targeted email communication.
Enable Seamless Patron Communication at Your Library
Onboard: Attract, Verify, Welcome
Easy Library Card Registration + Verification
A flexible and fully integrated online library card registration solution that harnesses all the power of the automation platform combined with our optional Verification solution.
Welcome New Users
A series of automated emails welcoming new patrons, giving them a great first impression of the library and inviting them to try out the full range of services your library offers.
Grow Cardholder Numbers
Grow your library membership with Patron Point. Communicate about library events and services and use Patron Point's extensive email marketing functionality to drive the increase in library cardholders.
Engage: Share, Recommend, Re-engage
Drive use of Digital Resources
Communicate with patrons based on their usage levels and preferences to drive usage of your eBooks, eDatabases, and other online content. Patron Point helps you get the right message to the right audience at the right time.
New Title Recommendations
Send targeted, subject based reading recommendations automatically. Recommend new titles added to your collections. Patron Point keeps your patrons coming back for more.
Re-engage Inactive Members
Patron Point's unique "Engagement Score" calculates the level of engagement for patrons across variety of data sources. This makes it easy to target patrons who have not interacted with the library in a while, prompting them to re-engage.
Renew: Remind, Verify, Reinstate
Patron Notices
Turn your text-based ILS notices such as library card expiration, holds pick ups, overdue notices etc. into branded, cross promotional marketing tools promoting events, collections or new services. Patron Point supports rich HTML and SMS notices to patrons.
Verify
Our verification solution is a cost-effective, secure, real-time end-to-end product that integrates with your ILS and provides flexible workflow with branded, customizable messaging.
Patron Point AI
Identifying the Perfect Send Time
You've crafted a great email and you want to ensure it hits people's inboxes at the ideal time. Patron Point's AI tool will automatically determine the optimum send time for each recipient in your mailing list. So if Patron Peter likes to open emails at 10am and User Uma prefers to open emails at 3pm, both patrons will receive your amazing email sent to their inboxes at their preferred time.
Crafting the Perfect Subject Line
Determining the perfect, short, and descriptive subject line is hard and can dramatically impact your open rates. Patron Point AI will help you craft a subject line based on the copy of your email, tone, and more.
Patron Sync for Unified Patron Profiles
We bring all your data together by connecting to your ILS and a wide range of third party services such as your eBook platforms, event calendars, and many others. This helps you segment your audience based on accurate usage data thus ensuring the messages and campaigns are highly targetted, personalized, and relevant.
- Real-time sync with ILS for seamless data exchange
- Include data from events and bookings, eBook platforms, etc.
- New data sources and integrations are being added constantly
Works Great in Consortium Settings
Patron Point platform handles multiple groups or consortia scenarios.
- Get preferred pricing and benefits of scale
- Each member library uses their own branding and runs their own campaigns targeted at their community
- Partial participation still enables relevant segmentation of patron data from a shared ILS but only for the specific libraries using Patron Point
Learn More with Our Marketing Masterclass for Public Libraries
As thought leaders in public library marketing, we have partnered with library marketing expert Cordelia Anderson to develop this Masterclass. The series is based on practical examples of marketing in libraries and helps provide a greater understanding of how library marketing works, what are the best practices, and how you can immediately implement them at your library.
The Masterclass is delivered via 7 pre-recorded sessions via the Niche Academy learning management platform.
Learners move at their own pace and can pause, rewind and return to any of the available sessions.
Powerful Reporting & Statistics
Patron Point offers robust analytics and reporting helping you measure marketing programs performance and effectiveness. Automatically share reports with colleagues and uncover actionable insights. Easily export Patron Point data into BI tools like Microsoft Power BI or Tableau for additional data analysis and visualizations.
- Patron engagement score ranks patrons based on engagement
- Email campaigns insight helps optimize campaign performance
- Create customized charts & reports with customizable dashboards
Ready for the Next Steps?
Patron Point's marketing automation and engagement platform will do wonders for your library's marketing and engagement programs. We'd love to share more info, examples of real-world usage, and organize a demo for you and your colleagues.