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Masterclass (1)

Patron Point Masterclass

Presented by Cordelia Anderson

About the Masterclass

Marketing in public libraries has become a major focus over recent years with the recognition of the need to engage the community and raise awareness about the wide range of services. More than ever, libraries need to actively market their services to capture community interest amidst today's distractions.

We have partnered with library marketing expert Cordelia Anderson to develop the Masterclass.

This video series:

  • Delivers expert guidance in 7 pre-recorded sessions via the Niche Academy
  • Allows learners to move at their own pace, pause, rewind, and return to any of the sessions
  • Showcases practical strategies that libraries can implement immediately

Comprehensive Training

Better Equipped Library Staff

Real World Experience from Marketing Leaders
Real World Experience from Marketing Leaders
Completion Certificates for Learners
Completion Certificates for Learners
Unlimited Access from Work & Home
Unlimited Access from Work & Home
Increased Patron Engagement
Increased Patron Engagement
Improved Strategic Marketing
Improved Strategic Marketing
Wider Team Appreciation of Tactical Marketing
Wider Team Appreciation of Tactical Marketing

About Cordelia Anderson

Cordelia Anderson Consulting was founded in 2018 with a mission to provide marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions, and government agencies.

Cordelia is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic, and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies, and nonprofits.

image-pp-cordelia

Sign Up for the Patron Point Masterclass

Complete the form and we will email you an invoice for payment either by bank transfer or by check. Once the invoice has been paid, we will send your learners instructions on how to access the Masterclass.


1-5 seats — $399 USD per seat
6+ seats — group discounts available
 
*Patron Point customers receive one COMPLIMENTARY seat for their library. If you would like to set this up or add additional seats please contact us.

Ready for the Next Steps?

Patron Point's marketing automation and engagement platform will do wonders for your library's marketing and engagement programs. We'd love to share more info, examples of real-world usage, and organize a demo for you and your colleagues.